Own Brands Intern
I supported the marketing and Own Brands team by conducting market research, assisting with product launches, collaborating on cross-departmental initiatives, and integrating AI tools into campaign development. My responsibilities included competitive and field research, event planning, product storytelling, and supporting membership growth strategies. A main project I worked on was co-developing a Gen Z-targeted product sampling event, including vendor outreach, survey design, and post-event reporting to measure product potential and generate vendor partnerships. Another project I worked on in a group was pitching an idea to the executive board on how they can better implement the pillars of the company through presenting a slide show. This experience strengthened my understanding of marketing research, consumer behavior, and strategic communication, which directly connect to my major, Marketing. I learned how to apply classroom concepts, such as identifying target audiences, analyzing competitors, and creating persuasive messaging in a real business setting. Additionally, working with AI-driven tools gave me insight into how technology is reshaping marketing practices and how to work with AI rather than against it, which is highly relevant to my studies as I progress into a full-time job in marketing.