As a Social Media Intern for the University of Scranton\u2019s Center for Student Engagement (CSE) for the past two years, I manage social media communication for campus-wide events, clubs, and student initiatives. My role involves creating, planning, and posting content for the CSE Scranton Instagram account. I collaborated with student leaders and campus organizations to highlight events, promote engagement opportunities, and ensure consistent messaging. I also monitor and respond to messages and comments.<\/p>\n
I work on a wide range of projects that support student involvement and promote campus life. I create promotional graphics, videos, and short-form content for major events such as the Activities Fair and Student Officer Spotlights. I manage weekly content calendars and collaborate with student organizations to produce spotlight features that highlight their missions and encourage students to get involved. I also develop and execute interactive social media campaigns, including contest giveaways designed to boost engagement and build excitement around campus events. Throughout the internship, I track analytics to evaluate performance and use that data to refine strategies and improve overall reach.<\/p>\n
My internship directly connects to my Marketing major and Business Analytics minor by allowing me to apply classroom concepts in a real-world setting.\u00a0I strengthened my communication, creativity, and project management skills. Working independently and collaboratively helped me build confidence in managing deadlines and producing content that supports a large university audience.<\/p>\n","protected":false},"author":232,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/points\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/users\/232"}],"replies":[{"embeddable":true,"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/points\/7\/revisions"}],"wp:attachment":[{"href":"https:\/\/pro.ksom.scranton.edu\/julierubino\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}