{"id":6,"date":"2025-10-27T09:43:02","date_gmt":"2025-10-27T13:43:02","guid":{"rendered":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/blog\/points\/marketing-and-communications-intern\/"},"modified":"2025-10-27T09:43:02","modified_gmt":"2025-10-27T13:43:02","slug":"marketing-and-communications-intern","status":"publish","type":"points","link":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/points\/marketing-and-communications-intern\/","title":{"rendered":"Marketing and Communications Intern"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p data-start=\"136\" data-end=\"185\"><strong data-start=\"136\" data-end=\"183\">1) Write &amp; distribute weekly Member eBlasts<\/strong><\/p>\n<ul data-start=\"186\" data-end=\"711\">\n<li data-start=\"186\" data-end=\"296\">\n<p data-start=\"188\" data-end=\"296\"><strong data-start=\"188\" data-end=\"216\">Digital\/Email Marketing:<\/strong> audience segmentation, subject-line testing, deliverability, CTAs, A\/B tests.<\/p>\n<\/li>\n<li data-start=\"417\" data-end=\"530\">\n<p data-start=\"419\" data-end=\"530\"><strong data-start=\"419\" data-end=\"443\">Marketing Analytics:<\/strong> tracking open rate, CTR, conversions; interpreting heatmaps &amp; send-time performance.<\/p>\n<\/li>\n<li data-start=\"531\" data-end=\"631\">\n<p data-start=\"533\" data-end=\"631\"><strong data-start=\"533\" data-end=\"555\">Consumer Behavior:<\/strong> tailoring value props to member motivations (benefits, events, advocacy).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"713\" data-end=\"762\"><strong data-start=\"713\" data-end=\"760\">2) Contribute articles to Momentum Magazine<\/strong><\/p>\n<ul data-start=\"763\" data-end=\"1261\">\n<li data-start=\"865\" data-end=\"963\">\n<p data-start=\"867\" data-end=\"963\"><strong data-start=\"867\" data-end=\"910\">Marketing Communications \/ Copywriting:<\/strong> headline framing, ledes, clarity, and readability.<\/p>\n<\/li>\n<li data-start=\"1156\" data-end=\"1261\">\n<p data-start=\"1158\" data-end=\"1261\"><strong data-start=\"1158\" data-end=\"1181\">Marketing Research:<\/strong> sourcing stats\/quotes, fact-checking, and aligning content to audience insight.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1263\" data-end=\"1313\"><strong data-start=\"1263\" data-end=\"1311\">3) Create content &amp; visuals for social media<\/strong><\/p>\n<ul data-start=\"1314\" data-end=\"1769\">\n<li data-start=\"1314\" data-end=\"1414\">\n<p data-start=\"1316\" data-end=\"1414\"><strong data-start=\"1316\" data-end=\"1343\">Social Media Marketing:<\/strong> platform strategy (FB\/IG\/LI), short-form creative, reels, carousels.<\/p>\n<\/li>\n<li data-start=\"1675\" data-end=\"1769\">\n<p data-start=\"1677\" data-end=\"1769\"><strong data-start=\"1677\" data-end=\"1691\">Analytics:<\/strong> reach, engagement rate, saves\/shares, follower growth; test-and-learn cycles.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"author":580,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/points\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/users\/580"}],"replies":[{"embeddable":true,"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/points\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/pro.ksom.scranton.edu\/mgaffney\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}