Marketing and Communications Intern
1) Write & distribute weekly Member eBlasts
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Digital/Email Marketing: audience segmentation, subject-line testing, deliverability, CTAs, A/B tests.
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Marketing Analytics: tracking open rate, CTR, conversions; interpreting heatmaps & send-time performance.
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Consumer Behavior: tailoring value props to member motivations (benefits, events, advocacy).
2) Contribute articles to Momentum Magazine
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Marketing Communications / Copywriting: headline framing, ledes, clarity, and readability.
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Marketing Research: sourcing stats/quotes, fact-checking, and aligning content to audience insight.
3) Create content & visuals for social media
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Social Media Marketing: platform strategy (FB/IG/LI), short-form creative, reels, carousels.
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Analytics: reach, engagement rate, saves/shares, follower growth; test-and-learn cycles.